If you’ve spent anytime at all researching or learning about search engine optimization, you’ll know all about Page Rank. Google Page Rank is a method the search engine giant uses to determine the popularity of pages on websites with other pages in the same niche. The algorithm for Google Page Rank looks at all the links pointing to a particular page, counts them, and then analyzes the pages which house the links.
In the most basic terms, the more links there are pointing to a page from pages which themselves have a high PR, the higher the target page’s Page Rank will be. And the higher the PR of a a given page, the higher it will rank in Google for a specific keyword.
» Read more: How to Structure Internal Links to Increase Page Rank